Why Your Business Needs to Invest in Mobile in Today’s Marketing World:
Mobile in Today’s marketing world is booming. By 2019, nearly 237 million active smartphone users will exist in the United States. Alerting users to your presence has never been easier, and you should meet the opportunity with an ironclad business strategy.
To take advantage of 2016, your company needs to rework its existing marketing plan into “mobile format.” It needs to prioritize connectivity, cross-channel access and real-time solutions. To get ready for mobile-bound business, read the following reasons for a smartphone-centric business marketing strategy:
Reason One: Social Advertisements
Gone are the days of static Internet ads. Twitter users spend approximately 170 minutes per month on the platform. Of these, however, only 50 percent send out Tweets. Users are “lurking,” and they’re digesting posted information. Because 71 percent of social media users are mobile-centric, the marketing world is benefiting from social advertisements. Mobile ads, now, are complete and interactive social media packages. Mobile ads optimized for reading are in, and static Google ads are out.
Reason Two: Structured Data
Information drives business. Mobile marketers have overcome the age-old divide between data and consumer, engaging multiple audiences with segmented approaches. Consumers love swiping through pictures, sharing content and interacting with responsive businesses. Content can’t be formulaic anymore because buyers are ignoring formulaic marketing approaches.
Fortunately, mobile marketing has enhanced each business’s “data gathering game,” enabling wide collection spread. Comfortable consumer experiences, now, are the norm, and your company needs to use the mobile device’s built-in data gathering services to ignite your outreach program.
Reason Three: SMS Campaigns
The power of SMS alone is reason enough to double down on mobile. While email marketing continues to exist as a comprehensive communication platform, SMS dominates in consumer-centric discussion. In 2015, SMS campaigns experienced seven times more success as email campaigns. Why? Because consumers treat text messages as response-enabled forums.
SMS marketing campaigns product results. They offer voting, in-message discounts, dynamic feedback options, opt-in options and even financial support. Highly convenient, quick and secure, SMS is becoming one of the business world’s most-prized assets. SMS will drive a majority of marketing communications by 2019, and consumers will expect businesses to procure services via text.For more information on SMS marketing, check out this article on multi-industry text reminder support.
Reason Four: Local Customer Targeting
Regardless of your company’s size, local targeting will always play a role in sales. Local customers purchase more goods whenarea-specific offers are available. The smartphone’s ever-growing location-based service technology promises a bright future of geo-specific offers, and companies are already hopping aboard to increase product and service sales.
When local customers can access concise, simple product search, they’re more likely to attend brick-and-mortar locations. Because mobile has enabled on-site support of local services, consumers can be targeted—and encountered—in multiple channels.
Reason Five: Mobile Payments
Sure, mobile wallets haven’t completely caught on. They are, however, growing in popularity. A recent study reveals that the United States is expected to gain $142 billion in mobile-based payments by 2019.
Brands are incorporating mobile payment apps, influencing in-store purchases from out-of-store deals. The mobile world has secured financial support, too, and even banks are utilizing smartphone technology to enable consumers. In 2016, mobile marketing will soar. It’s time for your business to double down on mobile, and it’s time for you—the decision maker—to incorporate a smartphone-enabled consumer environment.
What do you think of what I’ve covered so far? Will you adopt mobile as your tool for marketing? I would love to read your comments below.